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UKHSA operational launch – rebranding digital channels

Reforms to the general public well being system introduced in March turn out to be operational on 1 October. At this level, PHE will switch its well being safety features into the UK Well being Safety Company (UKHSA) and well being enchancment / healthcare public well being features into the Workplace for Well being Enchancment and Disparities (OHID), NHS England and NHS Enchancment (NHSE/I) and NHS Digital. NHS Take a look at and Hint features will turn out to be a part of the UKHSA.

For the reason that begin of the COVID-19 pandemic the principle focus of PHE’s social media channels and this weblog, and in addition the content material that’s engaged with most, has been our updates on the COVID-19 dashboard, surveillance information, info on variants, COVID-19 vaccines and a variety of different COVID-19 associated analysis and public security messages.

To make sure continuity of this work and keep a capability to achieve the widest attainable viewers we might be re-branding PHE social media channels and this weblog to UKHSA somewhat than retiring the channels.

Following work to re-brand the channels, we’ll proceed to advertise key COVID-19 messages from UKHSA (together with the work of NHS Take a look at and Hint) in addition to set out the broader imaginative and prescient and priorities of UKHSA.

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