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Olympus has now formally been renamed “OM System”


Effectively, there’s been numerous hypothesis about what’s going to occur to the identify Olympus since its acquisition by JIP was accomplished at the start of the 12 months. In February, the newly fashioned OM Digital hoped to find a way to maintain utilizing the identify Olympus and it regarded like they may for a couple of years.

However in August, it was rumoured digicam fashions have been anticipating to be renamed and now it seems just like the model as an entire is, too. And, sure, the 2 earlier emblem trademark registrations (right here and right here) have been accurately assumed to be the brand new model for Olympus cameras. Olympus is now OM System.

The above video is fairly flashy with an appropriately dramatic theme tune detailing the historical past of the newly-named OM System model, from its beginnings as Olympus, the introduction of the OM-1 and numerous digital improvements. And as many people had hoped, it seems like OM Digital actually is planning to tackle the Olympus legacy severely sooner or later.

Olympus and OM System branded cameras are anticipated to co-exist for some time. That is to be anticipated, on condition that there are many Olympus branded gadgets already on the market in real-world and on-line retail shops, to not point out sitting in distribution centres and warehouses ready to be shipped out to these retailers. However you’ll begin to see the identify transition as previous inventory dwindles and the brand new stuff begins to switch it on the cabinets.

And talking of latest stuff, cameras and lenses are rumoured, anticipated and presumably hinted at, however to this point there doesn’t appear to be any affirmation of precisely what’s coming that’s new and revolutionary and actually makes this entire factor value it – at the very least, not for the loyal Olympus and Micro 4 Thirds shooters of the previous.

I suppose we’ll must hold ready. However at the very least now we all know what’ll be written on the gear.

[via Gizmodo]



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